Lotus Trusts and Sparrow Rice: Natural Farming as a Movement

0:00 Ladies and gentlemen, I'd like to share what we are going to do in the future. Inspired by Master Cho and many other wonderful farmers in Taiwan, we have considered natural farming as a social movement. So in terms of social movement, we need social design to achieve the society of sustainable development and coexistence. SD to SD, double SD.

0:55 Since we are considered as a social movement, so other than your effort, something like big data analysis and some ecological wisdom and so on, we need one new approach entitled social design to promote the NFM. So in this sense, it's SD for SD. This is the key figure to demonstrate the concentric model for sustainable development. It means

1:43 society, environment and economy must be at the same time to reach so-called common good. All good, just like you are doing now. So common good for sustainable development is good for environment first, and then good for society and good for economy. In this sense, environmentally friendly society and economy. And in this sense, the natural farming movement has triggered to make it happen. So, just like you are doing to empower the common good stakeholders, your family, your children and students in the elementary school.

2:35 So we need a social design to promote the natural farming movement. What is social design? It's a design for a better social change and of course better well-being. Design with social participation and empowerment, something like social capital with citizen science. And design for the third world or the weak, and design for the risky society, something like that. And in our company, it's a design for a sustainable society. This is INDEX in Denmark, it's the major headquarters to promote the social design. Something like this.

3:21 A lot of examples for social design, particularly engaged in the fun theory. Fun theory, as you know: in the subway station basement, you got the musical ladder. So when you step on it, actually music is coming out. Something like this is to save energy at the same time for everyone. And some mechanisms for the natural farming movement. As you see, the Satoyama, particularly Satoyama initiated in Japan, and Satoumi. Or working holiday, or National Trust

4:10 to purchase common agricultural farming land, agricultural farming land, and everyone can participate in the National Trust movement, and co-op, social enterprise, CSA, PPP, and university-based green farmers market. These are some of the social mechanisms. One example in Taiwan is Lotus Farm National Trust. It's a two-acre natural farming lotus farm with 287 trustees, with everyone paying 3,000 New Taiwan dollars, about 100 US dollars, every year.

4:55 And they promote ecological lotus as well as cultural lotus. And of course, it's a very good environment, so-called the biotope, and lotus tea ceremony for five schools nearby. Sometimes, by applying the lotus tea ceremony, the nearby elementary schools have a ceremony to appreciate the lotus tea. This is a working holiday. As you know, this is for next generation. It's for the intergenerational justice.

5:42 So we need to invite more children or students to participate in our farm. This is one of the tests. And due to the natural farming, we also created a brand, so-called the Sparrow Rice Pack. Otherwise, the sparrow enjoyed the rice at the first place, and then the people enjoyed the rice. So we made the sparrow as a brand in Taiwan. And of course the natural farming learning project at the elementary school. You can see

6:35 the kitchen stove and kitchen oven outside of the classroom. So this school, they have on campus the farming land, and they are actually practicing the farming inside campus, and they enjoy the meal and lunch through the outside, the so-called kitchen stove and kitchen oven. And this is Pokémon for the natural farming movement. This picture shows how to connect the ice cream, of course the natural farming product,

7:20 with the Pokémon players together. This is in San Diego. They are asking the Pokémon players to bring some food and to establish the food bank for the weak in the United States. So it's social design again. This one is interesting. Wildlife preservation with natural farming movement. Actually in Miaoli, the leopard cat, which is an endangered species, and they cohabited with the natural farming farmer together. They did together and they together produced a so-called leopard cat rice.

8:10 Of course it's a brand in Taiwan. So wildlife preservation can be connected with the natural farming movement. And this is another one. It's for the leopard cat preservation. And I'm from university. So I'm running two university farmers markets, mainly by the natural farming movement in Taiwan. So two: one at my university, the other at the private Fu Jen Catholic University. We should see the picture there. So the students and faculty enjoy talking with the farmers and as a outside class.

8:56 And then they are enjoying the natural farming products, for their own health. And of course low carbon food mileage, within 30 kilometers, for our farmers. And popcorn with natural farming supply. The materials come from the natural farming farmers, so the students enjoy the good old days, cooking the popcorn. And of course we promote tree climbing at the same time with the natural farming movement together, to enjoy the nature

9:43 And we also are doing the green graduation ceremony with the natural farming products. As you can see, we use the real product to decorate the graduation ceremony site. See? There are flowers made of natural farming products. So actually they can be used in the ceremony site. See? They contribute these natural farming products to the president. This is very interesting for the students.

10:30 Every year. See? The students, they make their own flowers. so they are very happy and they support the natural farming environment. It's another business, a natural farming birthday basket. It costs 50 US dollars, but because it's for the birthday, it's a good business in Taiwan. And of course some souvenirs by the farmers. And this is also applied in the way.

11:21 This is a community watch. This activity is promoted by the students. They ask the nearby restaurant to post where your food comes from. It's a food resume, otherwise boycott. So in a sense it's a social movement. And edible campus, of course. We actually have two sites on the campus, linked with the final examination. So it means if you fail to plant the, I mean, the vegetables successfully, you are not going to pass the final examination.

12:08 At the same time, we have the bicycle juicer in our market. So you collect your own vegetables and you use the bicycle to make your own juice in the market. And the solar coffee bike at the same time. They are joined together with the farmer market. And of course, the Bicycle Musical Festival every year in the market. And next one is the natural farming lunch. No, no, L-A-U-N-C-H, not lunch.

12:55 Launch box for the university. You know, every day, there are a lot of people here in the university, but they don't have the lunch box by the natural farmers. So we designed the natural farming lunch box for the university. So every day, one thousand. Okay. And finally, we try to promote the natural farming movement,

13:46 just like Hemingway once said, a moveable feast. Social design to social development. So let us work for the common good. Rooted in the sustainability through the social design, and eventually to make the natural farming movement a moveable feast. Finally, let's have in Taiwanese is ai, ai, ai, together. Ai, ai, ai. Aloha.