A $130-a-Year Website Reached 56,000 Users Without Ads

0:00 Aloha. My name is Eric Drake Weinert Jr. I'm named after my father. So today the presentation that I thought would be most relevant for our international audience is the work that I've been doing as a person who is trained in computer science. In computer science I learned about artificial intelligence and I realized that our most advanced algorithms are actually based all on nature so when I found Master Cho and his teachings I then got my PhD in computer science by returning to the soil. So I have been running a website, NaturalFarmingHawaii.net,

0:54 for the past eight years and today I want to talk a little bit about it. Here's a quick summary of what I'll go over. So what I've been running is basically a WordPress platform. It's a very simple blog platform to push content out to the world. I've been keeping analytics with it with Google Analytics, which has enabled me to get broad insight to the interests of natural farming and who and what is looking at it.

1:39 It cost me about $130 a year to run this website and as one person I'm able to keep it and get all this information out. I think it's interesting that there has been no advertisement for this website. The way people find this is by searching online. They may hear a keyword, natural farming, and they go to the internet and they type that in. And as you can see here, the majority of the viewers are just finding it by organic search.

2:27 no paid results, no anything like that. The next result is direct access. So maybe someone hears NaturalFarmingHawaii.net, types that in, and arrives at our website. The next is referral. And this is maybe when someone links it on the internet from a different website where they link it. And what's most surprising to me is that social media is this small sliver down here. So even though we think social media connects us so much, word of mouth in this case is more powerful. Since 2010 we've had nearly 60,000 people visit this website so if I think of how many people I can

3:19 tell personally about this this website is able to reach thousands of people 24 hours a day. We've had over 200 almost 250,000 page views so of those visitors visiting the website many people are looking at multiple pages so they're interested and they're exploring deeper into what's offered there. The average time on the site is about 3 minutes and 25 seconds which is pretty good that's including all visits some people just click go away but people are reading this information you know they're accessing and people are also coming

4:05 back multiple times to visit this website so they learn and they come back this is a very useful tool the other interesting thing is that we are reaching a global impact with this website because I'm in Hawaii and right now that's considered part of the United States obviously United States and the whole website is in English obviously the United States has the majority here but we are reaching the Philippines where natural farming is hugely taking off. Russia, which is new. I haven't had as many Russian visitors. This is in the last

4:52 30 days, people from Russia coming to find this information. India are looking. Malaysia, Indonesia, and Uganda. So people in all nations, developing nations, are able to get this information immediately through the internet. When people come to the website, what are they looking at? What are they interested in? And by far the most interesting topic is the odorless pigs. About half the traffic through the site wants to find out about our odorless pigs. How do you keep pigs without smell? That's a

5:40 revolutionary technology thanks to Master Cho. They're next interested in Master Cho's learning materials that I provide for the world through this website so that we can all get access. Then they're interested in once you've learned how to make the recipes how do we apply them how do we use them on a field Then, Master Cho is pretty legendary. People are specifically anything I tag with Master Cho, that's what they're clicking. They want to know about this man and his teachings and what he's brought for us.

6:26 And surprisingly to me, the most popular recipe, I would think, would be IMO. It's actually egg yolk oil. This is a miracle cure that Master Cho told me the story of and it's a beautiful story of how he got this recipe and here to share it with the world. Next is one of my favorite things, it's the fermented plant juice, which I find not only for the plant health but human health. And I've been spreading that as a health drink for people to drink. And finally the seventh most popular topic on the website is the IMO itself, which is

7:12 the heart and soul of natural farming. So with that, I would like to kind of conclude. I would like to thank God for bringing us here, for giving me the wisdom, for continually humbling me that I may be of service. I want to invite you to connect with us through our Facebook group that we have. It's Korean Natural Farming. It was started by an intern that I had at my farm. I just made a really nice URL, easy to find. I would also invite you to check us out on YouTube. Myself and Chris have

8:05 been putting out these videos, and while that platform is free, we should really all take advantage of it. Many people here... It's funny, I travel to Korea and people know me from YouTube. And this, all of this right now, I'm filming this. I'm going to put this on YouTube. I think the more we connect, the more we put this out to the world, the faster our message can spread. And I'd like to invite you also if you have direct questions to email me. If there's any way, shape, or form I can help you with the technological aspects or computer networking. That's my

8:53 passion. I love doing that. I love the soil and I love God. So may the beneficial microbes be with you.